This session will consider how businesses in the South East Asian region are beginning to respond to the immense challenge of packaging waste by setting their own targets on recycling rates and recycled plastic usage. It will review how governments are implementing policies to eliminate selected plastic items. Other actions to help close the loop include: Design for recyclability for second life / material recycling, material bans / restrictions, policies on alternative packaging, source segregation and separated collection and extended producer responsibility (EPR).